synthetics. - AI & market research in the creative process
Thu, 12 Nov 2026, 18:00
studio20 Berlin
Berlin, Germany
Registration on luma.com
Originally organized by Minds. synthetics. is about using AI to create better creative work for your target audience, faster. Hosted by WIN-CI × Minds × YYYYYYY.STUDIO. An evening for creative teams, brands and the people behind their AI tools. Explore how audience insights and generative AI turn a real brief into work that resonates. A real brief. A major brand. The full creative process. dm, Europe’s largest drugstore retailer, joins us as our official case partner. The challenge: relaunching its beverage brand, Ivorell. Go behind the scenes as WIN-CI develops the packaging, Minds tests creative concepts with synthetic target audiences, and YYYYYYY.STUDIO produces an AI-generated commercial before the physical product even exists. From the first brief to the finished film, discover how audience feedback shapes creative decisions and how the workflow compares with conventional research and production on cost and speed. Meet the people putting AI into practice, exchange ideas and stay for good house music. It's on us. Expect an industry roundtable, live video prompting and practical input for your next project. Free drinks. Free snacks. Meet the people putting AI into practice, exchange ideas and stay for good house music. The evening, from first handshakes to the last track. 18:00 · Doors open and arrivals 18:45 · Introduction 19:00 · The dm "Ivorell case", followed by Q&A 20:00 · Expert roundtable 20:45 · Networking, snacks and drinks 21:15 · DJ set and afterparty Join synthetics. Capacity is limited. Most guests are invited personally, with a small number of places available via Luma. Registration is subject to approval. 12 November 2026 · 18:00 · studio20, Berlin-Kreuzberg Venue: studio20 Berlin, Berlin, DE. Registration is handled by the original organizer. Original event and organizer: https://luma.com/9gg5ficp