AFC presents In Conversation: Three Founders, Honestly Speaking
Thu, 19 Nov 2026, 17:30
Stone & Chalk Melbourne Startup Hub
Melbourne, Australia
Registration on luma.com
Originally organized by Aussie Founders Club. AFC Presents: In Conversation - Three Founders, Honestly Speaking Did you know it’s Women’s Entrepreneurship Day on Thursday the 19th of November? We’re closing the day with a conversation - three founders who’ve actually built, scaled and sold real businesses, sitting down to talk honestly about what that took. This event is open to everyone (men - this means you!!!) 📅 Key Event Details Date: Thursday 19 November Time: 5:30pm - 8:30pm Location: Stone & Chalk Melbourne Free to attend The Panel Danielle Pearce, Founder of Merry People: Dani started Merry People from a farmers’ market stall in 2014, funded entirely out of her own savings, and built it into a brand that’s sold over a million pairs of boots across Australia, NZ, the UK and the US. She’s covering the real arc of building a product-led business people actually want. Lauren Oakes, Cofounder of Thursdays: Lauren scaled an agency from $1M to $20M and picked up 70+ awards along the way, including Global Executive of the Year and a spot on Deloitte’s Fast 50. She’s talking through what it actually takes to lead and scale, and what she took with her into fractional and founder life. Jodi Geddes, Founder of Brandiie (exited Circle In): Jodi built her name and business around personal branding, helping founders figure out how they show up. She’s bringing the lens of what it takes to build a brand alongside a business. What You’ll Learn What it actually looks like to lead and scale a business past the early stage What building a product people love, from scratch, really takes How personal brand and business brand work together (or pull apart) A fun, real conversation about the messy parts Want to sponsor this one? We’re looking for a partner for the evening panel - this is a free, open event closing out a full day of programming for Women’s Entrepreneurship Day. If that’s of interest, get in touch with the team to talk through what’s available. Venue Sponsor: Stone & Chalk Melbourne We're hosted by Stone & Chalk, one of Australia's largest innovation hubs and home to hundreds of startups, scaleups, and the people building them. Their Melbourne space sits in the heart of the city's startup community, and we're stoked to be running this one in their room. AFC is backed by Innovation Victoria … Venue: Stone & Chalk Melbourne Startup Hub, Melbourne, Victoria, AU. Registration is handled by the original organizer. Original event and organizer: https://luma.com/kpuauyws